Readership & Demographics
1730-B CORCORAN STREET, NW • WASHINGTON, D.C. 20009
DEMOGRAPHIC AND READERSHIP SURVEY
68% Between the ages of 20 and 45; 65% are single
61% Men; 39% Women
52% With household incomes of $100,000 or more
58% Own their own homes (of these, 52% condo/co-op and 48% houses)
59% Go on vacation trips three or more times a year;
67% Eat out 30 or more times per month
25% Live outside our reader service area (including the suburbs)
How The InTowner is Rated & Used
75% Believe The InTowner is a good-to-excellent source for finding goods and services
92% Rate The InTowner as a good-to-excellent source for neighborhood news; 87% give it an overall rating of good-to-excellent
83% Will look at more than half of the pages of an issue
61% Will have read four out of four issues; 58% will look at the current issue two to four times
A note on the validity of the sample.
The remarkable stability in summary statistics witnessed during three survey cycles conducted over the past 30 years suggest survey respondents are representative of InTowner readers. Thus, characteristics of this sample can be considered as indicators of readership characteristics as a whole.
…In short, The InTowner reaches the people who look for and use goods and services in our community, making The InTowner an excellent investment for your advertising dollars. And — your ad gets 30 days’ exposure time as well as substantial multiple exposures during any given monthly publication period!