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Dupont East’s 17th Street Neighbors Gearing Up for September 24th Event

By Lee Granados*

Accompanying images can be viewed in the current issue PDF

Following last fall’s very successful, first ever 17th Street Festival, this year planning got underway very early to ensure a successful second annual event which will be held on Saturday afternoon, September 24th, between 2 and 6 p.m. The festival area will include the stretch of 17th between P Street and Riggs Place and also on R Street from 17th to New Hampshire Avenue.

Local and national entertainment will be featured on one of the city’s Department of Parks and Recreation’s “show mobiles” located at Corcoran Street. In between sets a DJ will perform from The Red Bull MXT vehicle. Local vendors and artists will also be displaying and selling their offerings. And again this year JR’s, which is celebrating its 25th anniversary, will be hosting a beer garden at Church Street.

The police department will be presenting a K9 demonstration in the pet zone just below Riggs Place and the fire department will be doing a smokehouse in the Kids Zone located in front of Ross Elementary and sponsored both by its PTA and the DC Jewish Community Center.

In addition to 17th Street business sponsors like Salon Rouge, LevelOne/30 Degrees, and the Rutstein Group realtors, as well as larger enterprises like TD Bank, several community organizations have also signed on as sponsors, including DCCA, DCJCC, Whitman-Walker Health, and the Victory Fund.

The Urban Neighborhood Alliance is thrilled that the Historic Dupont Circle Main Streets (HDCMS) is partnering in the planning of this year’s festival. Their support financially and in communication with local business owners assists us to market the products and services of the neighborhood businesses. They have been tremendously helpful with business outreach. HDMS has offered to purchase banners for all businesses to promote specials run that day.

* Lee Granados is president of the Urban Neighborhood Alliance ( and is serving as co-chair of the festival planning committee.